????? ??????? ???? ??????? ???? ????

‫??????????? ????? ???? ???????.
‫???? ????? ?????? ???? ????? ???? ??????? ? ????????? ???? ???? (Data-driven Marketing) ???.
‫?? ???????? ??????? ??? ?? ?? ??? ?????? ??????? ????? ??????? ? ?????? ?? ????? ??????? ?? ????????? ?????????.

????? ????? ??????? (Customer Analytics)

??????? ??? ???????? ?? ??? ???????? ?????. ?? ????? ??????? ? ????? ??? ??? ??????? ????????? ???? ??? ????? ???? ? ?????????? ?? ?? ?? ??? ??????! ????? ??????? ?? ??? ??? ?????? ?? ?? ??????? ????????? ??????? ????? ??????? ? ?????? ???????? ?? ?????? ???????.

• ?????????? ??????? ?? ??? RFM
• ??? ????? ????? ???? ??????? (RFM Transition)
• ?????? ??? ?????? ??????? ???? (New Customer Retention)
• ?????? ??? ??????? ???? ?? ???? (New Customer Share)
• ?????? ???? ??? ??? ????? (Customer Lifetime Value)
• ????????? ??????? (Customer Clustering)

????? ???? ??????? (Product Performance Analytics)

?? ????? ??????? ?????? ????! ????? ???? ???????? ?? ????????? ??? ?? ?? ???? ???? ?????? ???? ?? ???? ??????? ?? ????? ????? ????????? ???? ????? ?? ????? ??????? ?? ??????? ??? ?????? ???????. ??? ????? ??? ?? ?????? ??????? ??? ?? ??? ??? ??????!

• ????? ?????? ??????? (Product Performance)
• ????? ??? ???? ??????? (Customer Basket)

????????? ???????? ????? (Predictive & Prescriptive Analytics)

???? ????????? ?? ????????: ???? ?? ????? ??????? ????? ????? ?? ????? ?? ???! ?? ?? ?? ??? ???? ???? ????? ? ?? ????? ?????? ?? ????? ???????? ?? ????? ????? ???? ?????????? ?? ?? ????? ???? ???? ? ?? ????? ?????????? ????? ?? ???? ???? ??????? ????.

• ???????? ???? ????? (Churn Prediction)
• ????? ????? ??? ?? ???? (Time Between Purchase)
• ???? ???? ??????? (Product Bundling)

????? ?? ???????? ????? ??????(KPI Monitoring)

?????? ??? ??? ????? ?????? ??? ????? ?? ?? ?? ????? ?? ???? ?????! ?? ???? ???? ???????? ?????? ????????? ???? ?????? ???????? ??? ?? ?? ???????? ????? ??????? ?????? ????. ???? ??? ??????? ?? ?? ???? ??????? ???? ? ????? ??????? ????? ??????.

• ???? ??? ????? ???????? (Overview)
• ????? ?????? (Trends Analytics)
• ????????? ???????? ?? ???????? ?????
• ?????? ????? ???? ???????? ?? ????? CSV ?? PNG

???? ??? ? ?????

• ?????? ?? ?? ??? ?????? ??? ??? ?????? ??? ????? ???? ? ????? ??? ? ???? ???? ?? ?????
• ??? ?? ???? ???? ?? ??? ????? ????? ???? ?? ?????? ???? ? ?? ??????? ???? ?????? ???? ???? ????
• ????? ????? ???? ?? ????? ?? ??????? ??????? ??? ???? ???? ????? ???
• ??? ?? ???? ???? ? ???? ?? ???? ?????? ???? ??? ??????? ??? ?? ???? ?????? ?? ???? ????? ???? ?? ???